Yu Wenjun, Chairman of Pharaoyred Sun: From the catering industry to empower the catering industry


In the context of the "double carbon" goal and the continuous deepening of sustainable development strategy, how to organically integrate technology finance and ESG to continuously promote the overall high-quality development of the Yangtze River Delta region? On January 15, the "Yangtze River Delta Technology Finance Integration and ESG Ecology Closed-door Seminar" was held at the Shanghai Museum of Financial Technology.

At this seminar, we had a dialogue with Yu Wenjun, chairman of the pachreas Red Sun. "The catering industry is one of the industries that have the deepest feelings about the economic fluctuations of the people's livelihood, and there are a large number of small and medium-sized private enterprises in this field, creating a large number of employment opportunities, involving the high-quality development of the people's livelihood and the basic guarantee of a better life for the people. As a private enterprise in this field, it needs its own efforts, as well as numerous support from the government and many aspects."

Regarding the current characteristics of the consumer market, Yu Wenjun gave his own industry observations on the intensity of consumption and changes in consumption patterns in food and beverage. "First of all, there is a big trend: the unit price of consumption is declining, and affordable catering is more popular. It is reported that the passenger flow of some shopping malls decreased relatively last year, but the passenger flow of shopping malls recovered last year, but from the perspective of individual consumption amount, there was some decline. So more and more affordable restaurants.

Second, consumers do not give up quality. Although the overall consumption amount of consumers has declined, there has been no decline in the requirements for food safety and quality, so everyone should still pay great attention to the improvement of quality.

Third, catering enterprises are facing great pressure such as labor costs. With the increase in overall labor costs, the decline in consumer consumption, and the extraction of profits from the catering industry by takeaway platforms, the operating capabilities of catering companies, especially cost control capabilities, are facing great challenges."

Although the catering industry is a traditional industry, Yu Wenjun is currently doing something with a sense of science and technology, that is, aiming at some pain points faced by China's chain catering industry, bringing together talents and high-quality resources in various fields such as market positioning, lean production, chain restaurant operation, etc., to create a one-stop catering solution provider, He hopes to use their industry experience to empower China's catering chain industry.

According to Wen Jun, many chain catering practitioners are currently facing cost problems, efficiency problems, expansion problems, and transformation problems. These problems are not caused by a single reason. They may involve many reasons for business operations and require certain The resources can be solved. "So the one-stop solution should be to solve some comprehensive problems in a diversified way." (END)

January 19, 2024 14:57 Source: China New Network Shanghai

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